While this article uses a water related NGO (attention IWF teams!) the advice may be relevant to any of your clients. It is about NGO’s collaborating with the hugely successful independent “YouTubers” who attract millions of views to their home made videos. Check it out.
I loved this resonant quote:
When charities choose to work with YouTubers they need to be prepared to relax their usual editorial control, which can be a problem for some organisations.
And, here is an example YouTube video: